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Community groups urged to help spread life-saving messages in Road Safety Week

Monday 30th November -0001

A national road safety charity is appealing to community groups to get involved in Road Safety Week New Zealand (7-13 May 2012), to help raise awareness of vital road safety issues and save lives. This national event is promoted by Brake, with support from QBE insurance.

The theme of Road Safety Week 2012 is ‘Together we can save lives’, emphasising that road safety is everyone’s concern and everyone can do something to save lives on roads. New Zealand suffers a death on the road on average every day, and has a higher death rate than many other developed nations.

New Zealand is a country founded on community spirit and community participation and involvement, and community groups can play a key role in raising awareness of road safety issues and making roads safer for everyone.

Road Safety Week is an ideal time to get local people together to put an end to road deaths and injuries in your region by running your own Road Safety Week campaign, and gaining publicity for your activities by linking to this national event. Community groups can run activities on the main theme, or any road safety topic.

There are lots of simple ways to get involved in Road Safety Week. For example, you could make a Road Safety Week display for your community at a supermarket, library or shopping centre; run road safety educational initiatives in local schools or clubs; or arrange a media photo to happen near a road that you know has problems in your area.

For more information on Road Safety Week and activity ideas go to www.brake.org.nz and click on the Road Safety Week button.

Community groups can also make their Road Safety Week activities a fundraising event, for example by holding a sausage sizzle, or arranging a Bright Night for Brake, where everyone comes in dressed in bright, neon or reflective clothing in return for a donation. Fundraising for Brake helps the charity to continue its work promoting road safety, and develop its services supporting families bereaved and injured in road crashes.

To register for Road Safety Week go to www.roadsafetyweek.org and click on “Register a RSW event”.

Mary Williams, Brake’s chief executive, says: “Communities play a crucial role in spreading road safety messages and helping to prevent needless tragedies on our roads; they know about the issues affecting their local area and are ideally placed to raise awareness and campaign for change. Road Safety Week is the perfect opportunity for community groups to get involved in a national event and pass on key messages to their members and the wider community.”

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