Christmas Cakes

If you would like to place orders for your business or office, please make contact with your local Lions club or CLICK HERE to order online.

All profits go back into the community

Back in the 1971 Mike Brooke, an energetic and visionary Lions Club member from New Plymouth, encouraged his fellow Lions Club members to sell Christmas Cakes made by his wife’s uncle, a well-known baker in the city, as a Lions Club fund raiser at Christmas time.  Was it a successful project?  Yes.  Was it a good quality cake?  Of course.   Did they sell more than the local baker could supply? They certainly did.


Enter Ernest Adams

Enter Mike’s friend, the Managing Director of Ernest Adams Limited, well known nationally as possibly New Zealand’s premier baker.  Together with his nephew Ralph, they prepared a still secret recipe, used to this day and available only to Lions Clubs:  a high quality, very fruity, non-crumbly, delicious Christmas Cake.  Moist.   Delicious.   Weighing 1.2 kilos nett.  Two years shelf life.  That’s a Lion’s sized, quality cake – at Christmas time enough for the whole family and much more.   And the secret recipe still remains only with Lions Clubs.

With more than 350 Lions Clubs New Zealand-wide, Christmas Cake sales quickly escalated around the country, with annual sales rising to very large numbers:  indeed, so popular have they become that New Zealanders have enjoyed tens of thousands of cakes every Christmas in recent decades. 

Competitively priced, Lions Christmas Cake sales have, over the succeeding years, provided millions of dollars of charitable income to be used entirely for charitable purposes by Lions Clubs in nearly every community throughout New Zealand.

Lions Clubs Christmas Cakes continue to be a popular Christmas give-away for businesses, not-for-profits and others – ideal for Christmas gifts to employees, clients and friends.

Lions Christmas Cakes can be purchased and delivered to your door in packs of 6 cakes.  Go to

All profits are transferred to your nominated local Lions Club for their charitable purposes in your community.  








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